Memo Pad: Angelina Jolie on Envy… Bazaar Goes Verite… Good Reid…

Hot on the heels of the French version of Grazia magazine, publisher Groupe Marie Claire last week unveiled the first issue of its weekly, Envy.

NEW WAVE: Hot on the heels of the French version of Grazia magazine, publisher Groupe Marie Claire last week unveiled the first issue of its weekly, Envy, with Angelina Jolie on the cover. The glossy is modeled on British fashion and celebrity title Look, published jointly by GMC and IPC. Envy, which targets women ages 20 to 35 and in the upper socio-professional group, was launched simultaneously in print, on the Web and via a mobile telephone application. GMC said it hoped the magazine would sell 200,000 copies a week and garner 1,200 pages of advertising a year. The group has invested 20 million euros, or $27.5 million at current exchange, in the launch, which comes just weeks ahead of the expected debut of Lagardère Active’s weekly, Be. GMC expects to break even within three years and see a profit by 2015. At 1.70 euros, or $2.35, Envy is priced slightly higher than Grazia. The inaugural issue, at the promotional price of 0.90 euros or $1.25, contained 46 pages of advertisements from the likes of L’Oréal, Longchamp and Toyota.

— Joelle Diderich

This story first appeared in the February 15, 2010 issue of WWD.  Subscribe Today.

BAZAAR GOES VERITE: Harper’s Bazaar is hoping to distinguish itself from the blogging-tweeting editor fray with its latest overshare vehicle: “On the Front Row,” a documentary-style Web series following editor in chief Glenda Bailey and co. as they make the fashion rounds in New York, Milan and Paris. The roughly three-minute-long videos will be posted on, 24 to 48 hours after being shot (presumably to allow some judicious editing), and will combine footage from the shows with editor interviews and party reporting.

“‘On the Front Row’ will capture the best of the collections for our readers, and introduce them to the personalities behind the bylines they see in Bazaar,” said Bailey. This isn’t the magazine’s first brush with the reality genre — last year, Bazaar teamed up with Bravo for the Isaac Mizrahi- and Kelly Rowland-hosted competition series “The Fashion Show,” which featured a “Harper’s Bazaar mini-challenge” each week, judged by special projects editor Laura Brown (Bailey also appeared on two episodes). In its first season, “The Fashion Show” averaged 1.1 million viewers, according to Nielsen. A second season has not yet been slated.

— Nick Axelrod

GOOD REID: Billy Reid was named the winner of GQ’s third annual Best New Menswear Designers in America competition, beating out Richard Chai, Eunice Lee of Unis, Doug and Ben Burkman of Burkman Bros., Vincent Flumiani of Caulfield Preparatory and Frank Muytjens of J. Crew. Reid receives $50,000 and will design a capsule collection for Levi’s that will be sold at Bloomingdale’s this fall. Florence, Ala.-based Reid operates men’s wear stores in New York, Nashville, Charleston, Charlotte, Dallas, Houston and his hometown. GQ editor in chief Jim Nelson hosted a party Thursday evening at the IAC Building for all of the finalists to showcase their fall collections, which was attended by Diane von Furstenberg, Thom Browne, Kenneth Cole, Phillip Lim, Italo Zucchelli, Steven Alan, Elie Tahari, Michael Bastian and John Bartlett.

— David Lipke

A TALE OF REINVENTION: Alexandra Penney, former editor in chief of Self magazine, always secretly feared she would lose her life’s savings and become a bag lady. Half the nightmare came true last year when she learned she lost it all in Bernard Madoff’s Ponzi scheme. Panicked, not knowing where her next dollar was coming from, she started to blog for The Daily Beast, became a photographer and has authored a book on how she reinvented herself. “My book title, ‘The Bag Lady Papers,’ is taken from an early fear of being homeless and abandoned,” Penney said. To help those that actually are, Penney’s book launch this Wednesday night at the CUNY Graduate Center will benefit the Women in Need charity. “Women and children who live on the streets in New York City desperately need help, and I wanted to launch my book with Women in Need because every night WIN helps 750 New York City families,” Penney said. Larry Kramer, founder of MarketWatch, will introduce the event and Tina Brown, editor in chief of The Daily Beast, and Penney will discuss the book. Tickets, priced at $75, include a signed copy of the book.

— David Moin


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