NOT PARTYING HEARTY: When Condé Nast kicked off the holiday party season with a pre-Thanksgiving luncheon at the Four Seasons, it looked for a brief second like the magazine world was ready to be reintroduced to the good old days. There, 81 Condé Nast executives, editors and publishers returned to the power eatery for its annual holiday party for the first time in four years. The holiday magazine party was back!
Then again…there are still some messy issues for the magazine industry to contend with. Like: the economy; Europe; ad pages falling off the cliff at a 7 percent clip in the fourth quarter after a not-so-bad start to the year. Is there actually a good reason to revive big and splashy holiday parties?
This story first appeared in the December 5, 2011 issue of WWD. Subscribe Today.
Not everyone seems to agree on the answer.
For a fourth straight year, Hearst has called off its holiday party in the tower (“While we are not hosting a company-wide holiday party this year, Hearst conducted its annual charity drive for the United Way, where we continued to match employee donations and offer days off for donating,” said a spokesman). Staffers at Hearst’s O, The Oprah Magazine aren’t throwing one either, but “everyone is getting a bonus day off,” said a spokeswoman. Time Inc. is, once again, doing a catchall party in its building. Meredith, the publisher of titles More, Ladies Home Journal and newly acquired Every Day with Rachael Ray, is also doing one big party in its new office space on Third Avenue. The Atlantic, which in the past seemed to invite just about every New York media type to its annual party, is skipping out this year (“No time to pull one off this year,” said the magazine’s publisher, Jay Lauf).
Some magazines are going all out (Vogue at the Boom Boom Room; Glamour at Mister H and The Electric Room) and others are not (Lucky is going to a bowling alley, Elle and Harper’s Bazaar are having “small, informal toasts to staff” and T and The New York Times Magazine are likewise having “small, unpublicized parties,” said their spokespeople).
Ho! Ho? Ho…
For those curious as to who is partying where, here’s a tip sheet:
Vogue: Boom Boom Room, at the Top of the Standard.
Teen Vogue: Cienfuegos, on Avenue A.
Meredith Corp.: 805 Third Avenue, in its new offices.
Brides: The Vinatta Project, on Gansevoort Street, in the old Florent space.
Wired: Toloache restaurant, on West 50th Street.
Lucky: Frames Bowling Lounge, on Ninth Avenue.
Glamour (editorial): Mister H at the SoHo Mondrian.
Harper’s Bazaar (business side): Soho Grand.
New York Magazine: Tacombi at Fonda Nolita.
Newsweek: IAC Building.
Glamour (business side): The Electric Room at the Dream Hotel.
Allure: The Garden Room, at The Standard.
The New Yorker: 1920 Bunker Club, on Ninth Avenue.
Condé Nast Traveller (business side): Hudson Yards Kitchen.
Time Inc.: Second and eighth floors at the Time & Life Building.
Bon Appétit: Fedora, on West 4th Street.
Self: Bongo Lounge, on West Street.
W (editorial): El Privado, at the Hotel Americano.