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OFF TO RESORT: Donna Karan‘s first-ever resort advertising campaign is, just like her collection that season, inspired by the boudoir. Shot by Michael Thompson, the images feature Karen Elson posing languidly. Karan said the model embodied the spirit of the clothes perfectly. “Karen has this paleness of skin, this white skin that was so delicious,” she said. “There is a little bit of decadence and glamour, but at the same time honesty to it.”
The designer wanted to highlight resort with a separate campaign for several reasons. “Due to the change of how one is merchandising stores right now and the early delivery of resort, it’s such an important season on so many different levels,” she said. “It’s inspirational, it’s emotional, and I think it’s at a time when you are celebrating and want something special.” That is, if the economy allows.
This story first appeared in the September 25, 2008 issue of WWD. Subscribe Today.
The campaign will break in November issues and run through December. It will be featured in magazines such as Elle, Harper’s Bazaar, The New York Times Magazine, Town & Country, Vanity Fair, Vogue and W.
— Marc Karimzadeh
SKIP THE PACKING PEANUTS: In this green age, Allure editor in chief Linda Wells is taking the cosmetics industry to task for its excessive product packaging. In her October editor’s letter, Wells urges the industry to cut back in order to reduce waste. “The packaging of expensive beauty products has gotten out of control,” she writes. “Some cosmetics companies seem to believe that all these layers create a sense of luxury, that they make the product look precious, like a Valentine’s present from Harry Winston. But that idea is passé.”
Wells’ call to action is noteworthy considering the October issue is its Best of Beauty edition. The issue recognizes cosmetics and grooming aids for their effectiveness and innovation, and is filled with product samples. Beauty firms consider the awards a major fillip (evidenced by the advertising: the October issue is the largest in Allure’s history with 209 ad pages). Wells said she’d been thinking about the packaging of products months before Best of Beauty was published, but thought the letter would have the most impact appearing in the awards issue. And while Wells tested “$200 firming creams, scrubs of every flavor on each limb and more perfumes than you’d find in an entire Moroccan souk,” she found that, “by the time I’d unwrapped three products, my wastebasket was filled.”
Wells believes the industry “has to move away from the Kimora Lee Simmons approach to luxury,” she writes.
“I want to send a message to the industry that it’s an old-fashioned idea of luxury,” she told WWD while attending the shows in Milan. “It’s like the elegance of a Kiehl’s package or a Shu Uemura package. Those products have a sort of cool because they have little packaging. I don’t think most consumers associate them with cheap quality. Those are relatively niche brands, they’re an example of how it can be done.” Wells said she hadn’t heard any reaction from industry insiders so far.
— Stephanie D. Smith
CALVIN’S VIEW: Calvin Klein certainly likes to travel, so perhaps it’s only natural he’ll join Travel + Leisure’s design awards jury this year, alongside Pentagram partner Michael Bierut, architects Bernard Tschumi and Adam Tihany and New Museum director Lisa Phillips, among others. The awards seek out excellent design in travel destinations, museums, retail spaces and accessories, and are featured in the March issue of the magazine. Last year’s honorees included Louis Vuitton’s Monogram Waterproof Keepall and Vera Wang’s Anorak Jacket for Kohl’s.
Speaking of Travel + Leisure, that magazine’s articles editor, Nina Willdorf, will return to Budget Travel magazine, where she worked two years ago, to serve as editor in chief. She’ll also oversee the female-aimed Girlfriend Getaways. Willdorf replaces Erik Torkells, who left in July. The magazine, which is owned by The Washington Post Co., was a finalist for the National Magazine Award for General Excellence this year.
— Irin Carmon
YET MORE FOOD: It looks like another Food Network regular has scored a magazine deal. Hoffman Media, the company behind “Cooking with Paula Deen,” is planning to publish a new magazine with Sandra Lee, a New York Times-bestselling author, who has also made a few appearances on People magazine’s 50 Most Beautiful People list.
Hoffman Media LLC is offering a subscription for six issues of Sandra Lee Semi-Homemade magazine for $19.98, to begin with the February/March premiere issue. The cover price will be $4.99 and it will be published six times a year with a print run of 280,000. It will have recipes, entertaining tips and home decor advice. More information could not be learned, as Sandra Lee did not return calls by press time.
— Amy Wicks
THINGS HAVE CHANGED: Model Cindy Crawford enjoyed being back in front of the lenses, posing for the inaugural cover of Niche Media’s newest magazine, Chicago’s Michigan Avenue, which premiered last week, but she admits the world of fashion and modeling are a lot different than during her glory days. “It’s so focused on celebrities,” said Crawford, a DeKalb, Ill., native, who was in Chicago for the magazine’s launch party at the James Hotel along with actor Terrence Howard and Destiny’s Child’s Michelle Williams. Crawford said she’s also struck by current models’ posture. “It was always about standing up straight,” Crawford said. “Now they’re hunching over. Richard Avedon would be turning over in his grave.”
— Beth Wilson
IT’S BEEN A YEAR: The New York Post’s Page Six Magazine marked its first anniversary at Highbar in Midtown on Tuesday night, seeking to generate some buzz with a mixed crowd of celebrities and media personalities who either have been featured in its pages or are eager to be. “We have officially become a part of the fabric of New York,” proclaimed editor in chief Margi Conklin. Ivana Trump, who writes a weekly column for the weekly supplement, gave a little insight on working with Conklin’s team: “People think you just go to parties and write a little, but it’s extremely strenuous work, darling. I love being a part of it all.” Also on hand: Ramona Singer and Jill Zarin from Bravo’s “The Real Housewives of New York City,” Joan Collins and Mike Jerrick and Juliet Huddy from “The Morning Show with Mike & Juliet” on Fox, also owned by News Corp.
The anniversary issue cover girl, Candace Bushnell, was only there briefly, but she wore a brown Monique Lhuillier dress she’d donned for last week’s cover shoot. Trump looked slick in a belted Dolce & Gabbana number and was practically sparkling with jewelry. “These earrings are Ivanka’s,” she gushed, fingering her daughter’s design. “Bling bling doesn’t hurt, darling.”
— Court Williams