PÉAN’S VICTORY: Fine jewelry designer Monique Péan will be the recipient of a full-page ad in Vogue’s September issue. Kate Spade New York will produce creative and purchase the media for the ad, which is the culmination of a three-month-long initiative that the CFDA/Vogue Fashion Fund and Kate Spade New York have teamed up on to help designers take their brands to the next level. This is the program’s second year; Joseph Altuzarra won the contest last year. Péan competed against Suno, Creatures of the Wind, Public School and Eddie Borgo.
After participating in the brand-building seminars about setting brand goals, diversifying marketing options and creating a p.r. and social media strategy, each designer was asked to present a concept for an ad in Vogue as their final product.
This story first appeared in the March 19, 2014 issue of WWD. Subscribe Today.
Péan is a New York-based fine jewelry designer known for her avant-garde style. She launched her business in 2006. In 2009, she was one of the recipients of the CFDA/Vogue Fashion Fund Award and won the Ecco Domani Fashion Foundation Award for Accessories that same year. She also was awarded the first-ever CVFF and Tiffany & Co. development grant in July 2011.