Paule Ka Sets Digital Campaign

The French ready-to-wear firm is kicking its digital platform live today.

DIGITAL MUSING: Paule Ka is launching a digital platform today dubbed “World Wise Woman.”


The French ready-to-wear firm said its purpose is to showcase perspectives or emotions inspired by the brand. It’s available via PauleKa.com, Pauleka.tumblr.com, Instagram, Facebook and Twitter.


Every month, the “WWW” platform will be hosted by a female personality chosen by the label’s president and artistic director Serge Cajfinger, starting with digital artist Jamie Beck. The New York-based artist, known for her animated images on AnnStreetStudio.com, is the first “world wise woman” invited to deliver her interpretation of the brand.


The collaboration with Beck precedes the opening before year-end of the first Paule Ka boutique stateside, located on 723 Madison Avenue,