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Memo Pad: People Don’t Need People… InStyle Dives In…

It seems People magazine’s recent successes have done little to prevent some of its top editors from jumping ship.

PEOPLE DON’T NEED PEOPLE: It seems People magazine’s recent successes — such as the May 10 Sandra Bullock-secret baby blockbuster, which sources now estimate sold 2.5 million copies during its two weeks on stands — have done little to prevent some of its top editors from jumping ship. On Wednesday, People managing editor Larry Hackett said goodbye to two more high-level staffers: one of his four executive editors, Maggie Murphy, who’s leaving to become editor of Parade (and editorial director of Parade Publications), and design director Sara Williams, who, after helming the art department for a few years, now “wants to achieve new goals,” according to an e-mail Hackett sent to employees. These departures come after a number of others; a People magazine spokeswoman confirmed a Gawker.com report that senior editor Galina Espinoza and staff writers Lisa Ingrassia and Bob Meadows have all left the weekly in the past month. Espinoza is upgrading to co-president and editorial director of Latina Media Ventures, publisher of Latina magazine; Ingrassia is the latest to transition from print to TV and took a bookings job at E network, while Meadows moved a few floors in the Time & Life Building to become deputy editor at Essence. At Parade, Murphy succeeds Janice Kaplan, who was sent packing in February.

— Nick Axelrod

WHEN DOES A VILLAGE GET TOO CROWDED?: The Web just can’t seem to get enough of fashion and beauty — and, more importantly, the ad dollars that go with it. Now iVillage is the latest to want a piece of those dollars, today launching a redesigned site called, catchily enough, Beauty & Style. And, of course, it’s different from those of say, AOL or MSN — Kelly Alfieri, editor, lifestyle, contended the site will post only original content that isn’t trend focused or obsessed with celebrity style. “It’s value based,” Alfieri added. “Such as, how to make a facial last as long as possible.” Readers are expected to be working mothers in their early 30s — who presumably aren’t readers of Us Weekly or the other tabloids. Contributors will include Internet makeup guru Lauren Luke and hairstylist Louis Licari. But editors believe the makeover tool will be the main draw. It allows a user to upload their own photo and apply different shades of makeup, from foundation and concealer to blush. The reader will then be able to purchase the makeup they use. Joe Lagani, senior vice president of sales, said beauty has become a big ad category at iVillage (hence, perhaps, the reason for the site?) and he expects it to be up 70 percent year-over-year. In fashion, expect to see mass brands such as the Gap, J. Crew and Target, with a few higher price points sprinkled in such as Gucci sunglasses or Jimmy Choo sandals.

— Amy Wicks

DIVING IN: Magazines and newspapers have been all over the iPad — but so far fashion titles have been slow to get involved. Not any more: InStyle plans to launch on the device before yearend, probably around the same time as a slew of its competitors. Managing editor Ariel Foxman, who hosted an up-front party with ICM on Tuesday in New York’s SoHo, revealed the news as he mingled with Emmy Rossum, Vanessa Williams, Julie Bowen and Katrina Bowden. But there was more to his mood as he accepted congratulations for the magazine’s strong first half of advertising (InStyle beat all other fashion titles during the period — no doubt eliciting a few choice, and unrepeatable, words in the hallways of Vogue and Elle).

— A.W.

 

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