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Memo Pad: Prada’s Pick

Prada has asked four top fashion editors to add their spin and visual identity to four of the brand’s stores.

PRADA’S PICK: Prada has asked four fashion editors to add their spin and visual identity to the brand’s stores in New York, London, Milan and Paris by styling the brand’s spring collection, following the order of each city’s fashion week. W’s Alex White will kick off on Friday with Prada’s Broadway store, followed by Love’s Katie Grand, who will style the Old Bond Street boutique. Come Feb. 25, Oliver Rizzo, who collaborates with V, Another, Arena Homme Plus and Love, will mold Milan’s Via Montenapoleone store. Carine Roitfeld, editor in chief of Vogue Paris, will conclude the project, dubbed “The Iconoclasts,” with Prada’s Paris store in Avenue Montaigne. “The Iconoclasts” will be featured online at

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