James McAvoy in Prada's men's fall 2014 campaign, shot in England by Annie Leibovitz.

PRADA’S PICK: James McAvoy is the face of Prada’s men’s fall campaign, shot in England by Annie Leibovitz.

The photographer’s moody images are in contrast to the collection’s rich materials, which include gabardine, silk twill, a mohair-silk blend and crepe de chine. Golden Globe nominee McAvoy appears to be thoughtful as he strolls along a concrete wall by a rocky beach.

This story first appeared in the June 18, 2014 issue of WWD.  Subscribe Today.

The actor is known for his performances in “The Last King of Scotland,” “Atonement” and “Filth,” as well as the “X-Men” franchise.

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