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Proenza Schouler Unveils Fall Campaign

Designers Jack McCollough and Lazaro Hernandez wanted to "explore the idea of air, using atmosphere and light to capture a mood.”

Proenza Schouler's fall 2013 campaign features Sasha Pivovarova.

AIR CHECK: For their fall advertising campaign, Proenza Schouler designers Jack McCollough and Lazaro Hernandez wanted to “explore the idea of air, using atmosphere and light to capture a mood.” Working with David Sims, they worked with model Sasha Pivovarova for the atmospheric images, which will break in September issues of such magazines as Vogue, W, Harper’s Bazaar and, in Europe, biannual titles like Purple, Pop, Love, Self Service and 032c.

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