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Rapoport Said New Bon Appétit Editor… A Luckier New Look…

All signs are pointing toward Adam Rapoport as the new editor in chief of Bon Appétit. Also, Brandon Holley has already begun putting her stamp on Lucky.

FINDING A CHEF: All signs are pointing toward Adam Rapoport as the new editor in chief of Bon Appétit. A formal announcement is expected to come as early as today. Rapoport, who has been the style editor at GQ, will succeed Barbara Fairchild, who’s ending a 32-year run with the magazine, the last decade of that time spent in the top job. When it was revealed in September that Fairchild would be leaving, Condé Nast also said the title would be moving to New York from its longtime home in Los Angeles. At the time, a spokeswoman said that Fairchild, who is bicoastal, was unable to commit to a full-time move to New York.

Rapoport has covered food, fashion, design, travel, film and music during his decade with GQ. In the food department, he mainly edits the title’s larger food packages, but he writes regularly about the topic for both the magazine and the forked & corked blog on gq.com. Prior to joining GQ, he edited the restaurant section at Time Out New York for three years and worked as an editor and writer for the James Beard Foundation’s publications office. He did not return a call for comment, but sources said he’s been asked to work on Bon Appétit’s digital presence and expand its readership to include more men. A Condé Nast spokeswoman also had no comment. — Amy Wicks

A LUCKIER NEW LOOK: Brandon Holley has already begun putting her stamp on Lucky — she’s made several hires, most notably Alexis Bryan Morgan, who is joining from Elle — and now she’s begun working with Andy Spade on the title’s design. She stressed it won’t be overhauled but rather tweaked and “livened up a bit.” “I almost worked with Andy on Jane [magazine] and I’m a fan of his work,” Holley told WWD. Spade’s studio, Partners & Spade, has recently worked with companies such as AOL and J. Crew, but this will be his first work on a print magazine.

Holley said the logo won’t change, but some new fonts will be added, as well as new photographers. Spade said it’s too soon to point to any specific changes yet (everything will be revealed in the March issue), but he’s working to make the magazine more relevant. “I want to take this thing into the future,” he said. “Just update it and make it look really fresh and cool.” — A.W.

 

THE FOUNTAIN OF YOUTH: Relaunching a brand often requires thinking in a new way. And that’s the case with Monarchy, a fashion-forward sportswear collection owned by the HMX Group, which is better known for its traditional men’s suits.

This spring, the company will debut a complete redesign, featuring vintage-inspired graphic T-shirts, layering pieces and an updated color palette. In an attempt to reach Monarchy’s target customer, the brand hired event producer Abe Gurko to film a video-look book featuring up-and-comer Reeve Carney and his band. Carney has lots of irons in the fire, not the least of which will happen on Nov. 14 when he takes center stage on Broadway as Peter Parker in “Spider-Man: Turn Off the Dark.” He also fronts an indie band of the same name, stars as the young Prince Ferdinand in Julie Taymor’s upcoming film adaptation of “The Tempest,” and the video for his song, “Testify,” from the film “Machete” is slated to be released today. Gurko described the project for Monarchy as “a hybrid between a look book and a music video, designed for the viral landscape.”

The video can be viewed at abenyc.com/mnrky.

— Jean E. Palmieri

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