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Memo Pad: Rihanna for Giorgio Armani… Channel Check…

Giorgio Armani has tapped Rihanna to front the fall-winter 2011-2012 Emporio Armani Underwear and Armani Jeans ad campaigns.

RIHANNA FOR ARMANI: Giorgio Armani’s fascination with perfectly sculptured bodies continues. After the likes of Victoria and David Beckham, Cristiano Ronaldo and Megan Fox, the designer has tapped Rihanna to front the fall-winter 2011-2012 Emporio Armani Underwear and Armani Jeans ad campaigns.

The Grammy Award winner, whose has sold more than 20 million records worldwide — and whose steamy videos culminated recently in her take on S&M — was shot on location in New York by Steven Klein (no slouch himself in the steamy image department). The campaign will launch in September worldwide.

— ALESSANDRA ILARI

CHANNEL CHECK: The digital prophets of doom for the weeklies might need to revise their timetable. Weekly magazines posted decent gains in advertising pages during the first half of this year. The one exception being Newsweek, which dropped 27 percent to 319 ad pages, according to Publishers Information Bureau. During the first quarter, ad pages for Newsweek fell 31 percent, but looking ahead, there is some good news for Tina Brown’s work-in-progress: For July, paging is projected to be even for the first time in a year, with 55 pages.

For the half, New York won out in total ad pages, at 1,242, which was up 6 percent. Time posted a rise of 8 percent to 667 and Bloomberg BusinessWeek was just behind, up 16 percent to 666 pages. The New Yorker’s pages jumped 5 percent to 533 and The Week posted a gain of 20 percent, to 369 pages.

— AMY WICKS

VOGUE PROMOTIONS: Vogue has promoted Rickie De Sole to senior accessories editor. She succeeds Filipa Fino, who left the magazine last month and started her own consultancy. Leith Speer Barton, executive assistant to Anna Wintour, has been moved into De Sole’s old position of accessories editor.

— A.W.

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