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Memo Pad: Givenchy’s Fall Ad Campaign… New Editor at Whole Living…

Riccardo Tisci’s fall collections for Givenchy — which featured snarling Rottweiler prints for him, panthers for her — inspired a campaign with equal ferocity.

ROARING AHEAD: Riccardo Tisci’s fall collections for Givenchy — which featured snarling Rottweiler prints for him, panthers for her — inspired a campaign with equal ferocity. Naomi Campbell and Natalia Vodianova are among models who posed on printed cushions — one at a time, not in a gang as Tisci usually prefers — and roared for the lens of Mert Alas and Marcus Piggott. Tisci described the women’s spots as “dark 1950s pinups,” while the men’s campaign has a touch of “Jerry Lewis combined with American sportswear.” The media buy is described as on par with last season, with the images breaking in select September fashion titles.

MILES SOCHA

This story first appeared in the June 27, 2011 issue of WWD.  Subscribe Today.

TAKING OVER: Whole Living named Alanna Stang editor in chief, succeeding Alex Postman, who is stepping down to spend more time with her family. Most recently, Stang was executive editor of Martha Stewart Living and prior to that, executive editor of Cookie. Last year, Whole Living underwent a redesign and name change (it was formerly known as Body + Soul). Whole Living is up 42 percent in circulation over the last three years. During the first quarter, the title was up 14 percent in ad pages to 102 pages.

AMY WICKS

PERRY ELLIS DEPARTURE: Pablo de Echevarria, the longtime senior vice president of marketing for Perry Ellis International, has exited the company in a reorganization of the firm’s marketing department. Joakim Wijkstrom, chief marketing officer, said de Echevarria left the company about three weeks ago, after a 14-year career with the Miami-based manufacturer. Wijkstrom joined PEI in January after working exclusively on the agency side of the business, at firms including Crispin Porter + Bogusky, BBDO West and TBWA/Chiat/Day. He said the company opted to relocate the vice president of marketing position to New York and hired Matt Cronin to oversee the Perry Ellis brand from there. De Echevarria had been based in Miami. Although de Echevarria also oversaw public relations for PEI, those duties will now be handled by outside agencies, he said.

JEAN E. PALMIERI

NOTHING DAUNTED: On Wednesday night at Book Court, in Cobble Hill, Brooklyn, New Yorker magazine executive editor Dorothy Wickenden stood between the Self-Help and Travel sections, addressing a crowd of about two dozen. It was the first reading of her new book, which went on sale the day before, and also a warm-up for her interview Thursday night at McNally Jackson in SoHo with David Remnick, her boss.

At the end of her Brooklyn dry run, a young woman in a denim jacket asked Wickenden how she managed to juggle the book, which she began in 2008, and her work for the magazine. Remnick was the answer. “Well, I have a boss who is the world’s most disciplined human being,” she said, “and I watched quite closely how he tends to do this stuff.…He told me in Yiddish his word for it was tuchus affen tisch — ‘ass in the chair.’ And I just kept reminding myself — I’d wake up early in the morning and spend two, two-and-a-half hours working on the book, and sometimes I’d go home at night [and work] if I wasn’t too tired. And I’d work on the weekend.”

Wickenden began the reporting and research for the book, which began as a 2009 story for the magazine called “Roughing It,” after she found an envelope of her grandmother’s letters while cleaning her desk drawers when she was stuck at home with a broken ankle.

“Nothing Daunted: The Unexpected Education of Two Society Girls in the West” tells the story of Wickenden’s grandmother Dorothy and her childhood friend Rosamond Underwood, both Smith College alumnae living a cushy life on the East Cosast in the early 20th century, who decided to move west to barely settled Elkhead, Colo., and work there as school teachers for the homesteaders’ children. “It was kind of reassuring because it made me remember what people once thought was possible in the United States,” Wickenden said.

— ZEKE TURNER

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