Click to Skip Ad
Closing in...

White House|Black Market Taps Coco Rocha

The model shows off her tap dance skills and 12 different ensembles in a 30-second commercial that's part of the brand's fall ad campaign.

Rocha for White House|Black Market.

ROCHA’S DANCE OFF: Having been discovered during an Irish dance competition, Coco Rocha appears to be ready made for the White House|Black Market fall ad campaign. The model shows off her tap dance skills and 12 different ensembles in a 30-second commercial called “Alter Ego,” directed by Matt Bieler with help from Johan Renck. And Broadway choreographer Lorin Latarro made sure that the Canadian model never missed a step. The commercials will start airing Sept. 10.

Photographer Glen Luchford shot Rocha in the brand’s print ads running in fall issues of InStyle, Marie Claire, People StyleWatch, Vogue, Glamour and other magazines. In a behind-the-scenes video produced by Ceft and Co., which handled the creative, Rocha talked about the secret to looking amazing while working: “We all have our set pieces. I believe that and I think the industry believes that. We all have our set pants and our set tops and we wear them day and night. So we let them in on our little secret about how we work.”

This story first appeared in the August 9, 2012 issue of WWD.  Subscribe Today.

Rocha’s schedule just got busier. The 23-year-old recently said she will join Karolina Kurkova and Nigel Barker on Naomi Campbell’s new reality show “The Face,” debuting on the Oxygen network.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus