The making of the H&M Rock 'n' Roll Mansion ad campaign, featuring Georgia May Jagger, photographed by Terry Richardson.

ROCK ROYALTY: Hennes & Mauritz AB has hired Georgia May Jagger as the face of its new Rock ’n’ Roll Mansion collection. Featuring items including a white studded biker jacket and tie-dyed skinny jeans, the collection is due to go on sale at H&M stores from late February.

Jagger, the daughter of Mick Jagger and Texan model Jerry Hall, sports a Brigitte Bardot-esque bouffant hairdo and smoky eyes in the ad campaign, lensed by Terry Richardson. “I think music influences fashion and has done so for generations,” Jagger stated. “Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined.”

This story first appeared in the January 11, 2013 issue of WWD.  Subscribe Today.

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