H&M Taps Georgia May Jagger

The daughter of Mick Jagger and Texan model Jerry Hall will be the face of the retailer's new Rock ’n’ Roll Mansion collection.

The making of the H&M Rock 'n' Roll Mansion ad campaign, featuring Georgia May Jagger, photographed by Terry Richardson.

ROCK ROYALTY: Hennes & Mauritz AB has hired Georgia May Jagger as the face of its new Rock ’n’ Roll Mansion collection. Featuring items including a white studded biker jacket and tie-dyed skinny jeans, the collection is due to go on sale at H&M stores from late February.

Jagger, the daughter of Mick Jagger and Texan model Jerry Hall, sports a Brigitte Bardot-esque bouffant hairdo and smoky eyes in the ad campaign, lensed by Terry Richardson. “I think music influences fashion and has done so for generations,” Jagger stated. “Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined.”

This story first appeared in the January 11, 2013 issue of WWD.  Subscribe Today.