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Hudson Jeans Taps Patrick Schwarzenegger for Campaign

The 17-year-old son of Arnold Schwarzenegger and Maria Shriver has been causing a stir posing shirtless on a Sunset Boulevard billboard for the brand.

Patrick Schwarzenegger poses for Hudson Jeans.

SCHWARZENEGGER SPEAKS: Patrick Schwarzenegger has been causing a stir posing shirtless on a Sunset Boulevard billboard for Hudson Jeans, which was erected earlier this month in Los Angeles. Hudson has garnered reams of Internet publicity from the campaign, which was hatched by David Lipman, creative director at the Lipman Agency. Schwarzenegger, 17, has remained mum on his sultry star turn, but he’ll break his silence on Sept. 7 when three short films from the Hudson fall campaign break online. Following the debut of the videos at noon Eastern time, Schwarzenegger and Georgia May Jagger, who appears in the women’s advertisements, are slated to participate in a Q&A on Twitter about the ads, along with Lipman; photographer Francesco Carrozzini, who shot them; Hudson chief executive officer Peter Kim, and creative and design director Ben Taverniti.

Schwarzenegger is the son of former California Gov. Arnold Schwarzenegger and Maria Shriver, who are in the midst of a high-profile divorce, while Jagger is the daughter of Mick Jagger and Jerry Hall.

This story first appeared in the August 25, 2011 issue of WWD.  Subscribe Today.

Each of the three videos are about two minutes in length, according to Tony Chu, Hudson’s vice president of communications. They were inspired by Andy Warhol’s “Screen Tests” short films of Factory regulars during the Sixties. There is one video with Schwarzenegger solo, one with Jagger solo and one with the two interacting together. Chu declined to provide further details. However, he did provide a glimpse of some backstage footage from the shoot, which included several shots of a shirtless Schwarzenegger, who is represented by L.A. Models.

Viewers will be able to watch the videos by logging into Hudson’s Facebook page, which will then take them to a video site.

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