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NIKE’S WOMEN’S LEAGUE: Nike is ramping up its investment in its Make Yourself girl power campaign, which launched last year. In her first time working with the activewear brand, Annie Leibovitz was hired to shoot the next installment of ads, which feature seven female athletes recruited from a broad spectrum of sports to make up the Make Yourself team. Tennis players Maria Sharapova and Li Na, track-and-field stars Allyson Felix and Perri Shakes-Drayton, soccer’s Hope Solo, dancer Sofia Boutella, and surfer Laura Enever appear in individual and group portraits, one of which features the women in the Nike Victory Bra series, with Leibovitz’s typical cinematic touches, blowing hair, etc.
The ads drop in the August and September issues of Seventeen, InStyle and Glamour, with an emphasis on digital components as well. Nike declined to reveal the ad spend.
This story first appeared in the June 2, 2011 issue of WWD. Subscribe Today.
“Women’s training is a key category for us,” said Derek Kent, a Nike spokesman. “What we wanted to do was really put a spotlight on women’s training and all the extra effort they have to do to be the best in their respective sports.”
— JESSICA IREDALE
SHAKING THINGS UP: The ink was barely dry on the deal between Hearst and Lagardère before Hearst began digesting its $934 million acquisition of Lagadère’s Hachette unit — and the layoffs began. On Wednesday morning, Hearst confirmed speculation that Carlos Lamadrid, chief brand officer of Woman’s Day, will leave the company. He had been at Hachette since September 2007.
There also was some reorganization. As part of a new management structure, the company named James Meigs, editor in chief of Popular Mechanics, as editorial director of the newly formed Men’s Enthusiast Group (which, in addition to his title, includes Car and Driver and Road & Track).
Also, Patricia Haegele, senior vice president, publisher and chief revenue officer of Good Housekeeping, was named publishing director and Kate Kelly Smith, vice president, publisher and chief revenue officer of House Beautiful, was promoted to senior vice president and publishing director. In addition to Good Housekeeping, Haegele will oversee Woman’s Day and Country Living. Kelly Smith will manage the publishing side of Elle Decor and Veranda in addition to her current responsibilities.
— AMY WICKS