MILAN — Prada is giving a whole new spin to its men’s wear ad campaign for Spring with the help of former Dior Homme designer Hedi Slimane.
This is the first time Slimane has worked with Prada on such a project. Slimane, who resumed his photography career following his exit from Dior last year, took black and white portraits of Louis and Claude Simonon, sons of Paul and Tricia Simonon, the bass player and manager of Punk band The Clash. In a statement, Prada said the brothers were photographed “in moments of reflection and introspection. It is a symbolic yet understated approach to desire in men’s wear; a new classicism with a rebel edge.” The Simonons are still in school in England and neither have previously modeled before or worked with Slimane. The artist has strong ties to the music world and published a photography book entitled, “Rock Diary,” earlier this year.
This story first appeared in the December 19, 2008 issue of WWD. Subscribe Today.