STORY’S EDITORIAL QUEST: Luxury is where it’s at — just ask Richard Story. The Departures editor in chief told WWD that the magazine is expanding its luxury and fashion coverage, thanks to strong advertising revenue gains from upscale brands.
In practical terms, this translates to an expansion of the Time Inc.-owned publication’s fashion team — not to mention the loss of Amanda Ross, its contributing fashion director. Ross, who served primarily as a stylist, may still be called on to help out on projects; Story said he’s not looking for her replacement. Instead, he’s looking for a fashion director to manage the magazine’s editorial content.
“Amanda will always be part of the Departures family, but I really need an editor and a writer,” Story said, offering that the fashion director will cover both the men’s and women’s markets.
The editor noted that since Steve DeLuca joined Departures as publisher, fashion advertising has grown 96 percent in paging from 2010 to 2013. Due primarily to that growth, Departures has been able to expand its fashion editorial pages without altering the size of the magazine.
Story said he’s looking hire the fashion director before March 1. The new hire will bring in a junior writer, and both are expected to “hit the ground running.”
Both jobs will demand strong reporting skills, as well as the ability to write and post stories to the Web.
Although Story’s been interviewing, he’s still on the lookout for the right candidate.
“I want to make sure I have a feel for who is out there,” he said. “Even when I shop for a T-shirt, I look at 10 brands before I settle on one.”