WWD.com/globe-news/fashion-memopad/strength-in-numbers-7757205/
government-trade
government-trade

Salvatore Ferragamo Unveils Fall Campaign

Creative director Massimiliano Giornetti tapped Mert Alas and Marcus Piggott, which marks a departure for the brand.

View Slideshow

STRENGTH IN NUMBERS: Salvatore Ferragamo creative director Massimiliano Giornetti tapped Mert Alas and Marcus Piggott for the Italian fashion house’s fall ad campaign, which marks a departure for the brand: Instead of relying on a single model, the images feature a coterie of pretty people.

Suvi Koponen, Mariacarla Boscono, Amanda Murphy, Felix Hermans and Jason Anthony make up the cast, posing against a surreal, ultrasaturated natural backdrop of bright blue flowers and violet sky. Ferragamo’s Fiamma handbags make a cameo, in materials such as black crocodile and calfskin with gold hardware handles.

This story first appeared in the June 24, 2014 issue of WWD.  Subscribe Today.

Hair is by Garren Defazio and makeup by Lucia Pieroni.

The campaign breaks this month, with a small selection of images featuring Hermans and Anthony, and the full gamut of men’s and women’s shots will run across international media by early fall.

RELATED CONTENT: Salvatore Ferragamo Men’s RTW Spring 2015 >>

View Slideshow