Salvatore Ferragamo Unveils Fall Campaign

Creative director Massimiliano Giornetti tapped Mert Alas and Marcus Piggott, which marks a departure for the brand.

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STRENGTH IN NUMBERS: Salvatore Ferragamo creative director Massimiliano Giornetti tapped Mert Alas and Marcus Piggott for the Italian fashion house’s fall ad campaign, which marks a departure for the brand: Instead of relying on a single model, the images feature a coterie of pretty people.

Suvi Koponen, Mariacarla Boscono, Amanda Murphy, Felix Hermans and Jason Anthony make up the cast, posing against a surreal, ultrasaturated natural backdrop of bright blue flowers and violet sky. Ferragamo’s Fiamma handbags make a cameo, in materials such as black crocodile and calfskin with gold hardware handles.

Hair is by Garren Defazio and makeup by Lucia Pieroni.

The campaign breaks this month, with a small selection of images featuring Hermans and Anthony, and the full gamut of men’s and women’s shots will run across international media by early fall.

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