STUDIO SETTING: Bottega Veneta tapped photographer Peter Lindbergh for its women’s spring advertising campaign, which makes its debut in January.
Shot at Universal Studios in Los Angeles, the images look like movie scenes and capture the brand’s spring collection, which balances femininity with strong, body-conscious silhouettes.
This story first appeared in the December 28, 2012 issue of WWD. Subscribe Today.
“This is a nuanced and diverse collection in which the crucial element is the individual who wears the clothes,” said Bottega Veneta creative director Tomas Maier. “There are few photographers who can convey the range of emotion and personality that Peter can. We are both interested in escaping the clichés and conventions of fashion imagery. Peter was able to strip things down to their essence, creating beautiful images that express exactly what is most important.”
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A behind-the-scenes video documenting the making of the fashion shoot will be available at bottegaveneta.com starting in February.