TEAM WORK: Condé Nast Germany has a singular group project in the works: a magazine jointly conceived and managed by the editors in chief of its five leading publications — Vogue, Glamour, Myself, GQ and AD. Under the working title “Shokunin,” the 200-page issue is due out Nov. 13 as a supplement in the December editions of each of the five magazines. It will be a one-time-only enterprise, with a print run of 800,000.
“Shokunin” is generally translated from the Japanese as craftsman or artisan but it is a term which also implies commitment to providing society with something of value and excellence. The publication will be organized in five sections — Clever, Radical, Poetic, Sexy and Refined — the contents aiming for a free-wheeling and interdisciplinary mix of visuals and text. Prior to publication, readers can follow the project on the blog (Shokunin.condenast.de). In addition, Condé Nast is offering mentorships for up-and-coming journalists and graphic designers in connection with the Shokunin project.
This story first appeared in the September 5, 2013 issue of WWD. Subscribe Today.
“The motivation for this project is the joy of exercising creative freedom,” said Moritz von Laffert, president of Condé Nast Germany. “Making readers and users aware of the value of carefully made media is an indirect goal of the project — and there has never been a better time to do so than right now,” he continued.