TERRY’S TAKE: As part of its rebranding strategy, shoe and bag collection Pour La Victoire hired Terry Richardson to shoot its first ad campaign. Working with Richard Kirshenbaum’s agency, NSG/SWAT, Richardson shot model Jessica Hart at a club on New York’s Upper East Side last month for the holiday and resort campaign.

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This story first appeared in the August 8, 2012 issue of WWD.  Subscribe Today.

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