Click to Skip Ad
Closing in...

Zilli Taps American Artist Aaron Young for Campaign

Peter Lindbergh shot the campaign for the luxury French men’s wear brand in a Parisian apartment.

THE ARTIST WAY: Zilli, the luxury French men’s wear brand, is set to launch a new ad campaign in June — and the face of its fall ad campaign is American artist Aaron Young. Peter Lindbergh shot the campaign in a Parisian apartment.

Laure Heriard Dubreuil’s beau is pictured wearing a Zilli leather jacket. The ads will break in June issues of titles worldwide, with Young being the brand’s ambassador for a year.

This story first appeared in the April 24, 2013 issue of WWD.  Subscribe Today.

The campaign marks a move from the brand’s previous campaigns featuring models. “It is a first of a series. Our campaigns will feature artists over the next three years,” Alexandra Schimel-Fila, Zilli marketing communications director, revealed.

The passion for contemporary art runs in the family, Schimel-Fila added, as her father Alain Schimel, Zilli founder and president, is a contemporary art fan. The company sponsors the Lyon Biennale of contemporary art and the Villa Medicis in Rome.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus