THE CONDE NAST TEAM: Condé Nast is beginning to add executives the way Vanity Fair signs up contributing editors — the masthead looks a little fatter each time you look. The publisher said Friday that it hired Gillian Gorman Round, the former vice president of marketing at Lancôme USA, to become senior vice president, brand development. It’s a new position. Round will become yet another Condé Nast executive who has no publishing background.

It’s a bit unclear what Round will be doing and what exactly brand development is, but it seems clear that e-commerce will be a part of it. A Condé Nast spokeswoman said Round will “incubate some of our best ideas on behalf of our brands. It’s too premature to get into specific projects that she will lead, or narrowly define her role.”

This story first appeared in the February 27, 2012 issue of WWD.  Subscribe Today.

Condé Nast president Bob Sauerberg has made it his mandate to find revenue streams from things that do not involve ad pages. Bon Appétit recently launched a deal with HSN to sell cookware and kitchen appliances; Teen Vogue has a bedding line.

Sauerberg has looked to a wide range of industries to assemble his executive team. Joe Simon was brought in from Viacom to become Condé Nast’s first chief technology officer, and former CW head Dawn Ostroff was hired last year as the publisher’s first president of entertainment. JoAnn Murray, the new head of human relations, worked at Cadbury Schweppes PLC, Pepsi Cola and a few search firms before a three-year stint at Reader’s Digest.

Prior to her job at Lancôme, Round worked at YSL Beauté USA, where she launched its first e-commerce site. She also was a marketer at YSL and L’Oréal U.K.

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