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THE GIRLS FROM BRAZIL: Pirelli unveiled the 2010 edition of its famed calendar Thursday in London, shot for the first time by Terry Richardson. The fashion snapper lensed the model-filled, R-rated collectible at the Uxua Casa Hotel, a rustic getaway in Brazil opened this year by Wilbert Das, the recently departed creative director of Diesel. Located in Trancoso on the Bahian coastline, the resort hosted Richardson and his posse — including Lily Cole, Daisy Lowe and Ana Beatriz Barros — as some of its first guests in May for the shoot.
Richardson’s Pirelli shots feature no retouching. “A great photographer captures the moment — that’s why I shoot without extra equipment and without assistants,” said Richardson of the project.
This story first appeared in the November 23, 2009 issue of WWD. Subscribe Today.
Richardson knew Das from his previous work on Diesel advertising campaigns. Of his new gig as a hotelier, Das called Uxua a labor of love. “To work side by side with Bahian craftsmen using their own methods was one of the best working experiences I ever had,” he noted. Das also emphasized the choice to leave Diesel was his, after working there more than two decades, and that he expects to return to the fashion industry in a new capacity.
— David Lipke
O LIVES IN PRINT: Hearst Magazines isn’t terribly worried about Oprah Winfrey’s exit from her talk show in 2011. Winfrey plans to end her broadcast TV program in September 2011, and in January 2011 will launch her own cable network, OWN, to develop and appear in original programming. With the talk show’s demise, O — and its advertisers and sponsors — lose a huge promotional outlet. For example, Winfrey in January broke her silence about her weight gain with an essay in the magazine and a before-and-after image of herself for the cover. She used the topic as a kickoff to Oprah’s “Best Life Week,” a weeklong series on her Web site, Sirius radio show and on the TV talk show geared toward life improvement. The January issue sold 1.1 million single copies, the largest in three years.
The magazine has 18 months to prepare for the demise of what is the ultimate cross-promotional platform, but it is already planning to tap OWN for that purpose. “We view the launch of her own 24-hour cable network as a thrilling next chapter for Oprah and a very positive thing for O,” said a magazine spokeswoman. “OWN presents lots of great opportunities for integration with the magazine and will enable consumers to get their ‘Oprah fix’ around the clock.” O maintains a 2.4 million circulation and sells about 700,000 copies on newsstands monthly, but ad pages for the magazine fell 26 percent this year, to 1,349. Before “The Oprah Winfrey Show” celebrates 25 years on air in its final season, O will celebrate its 10th anniversary this spring with events and promotions. As reported this fall, O is under transition under new editor in chief Susan Casey, and has hired several new editors and a new design team, including design director Patrick Mitchell and art director Gillian Berenson.
— Stephanie D. Smith
RUNWAY WALKS OFF: “Project Runway” ended season six on a high note, but not all of its fans migrated from Bravo to Lifetime to watch the program. The finale drew 4.2 million viewers on Thursday night, closing its first season on Lifetime. That audience is slightly smaller than the 4.8 million viewers of season five’s finale, which aired on Bravo. Throughout the season, Lifetime gathered 3.2 million viewers on average, slightly lower than season five’s 3.6 million fans. Season six moved to Lifetime after the network paid $200 million for the show and its spin-offs, but the show remained in limbo for several months when Bravo parent NBC Universal sued The Weinstein Co., the program’s producer, for breach of contract. The suit was eventually settled out of court.
WU WOOS FAHEY: Anne Fahey is leaving her role as CM Media’s vice president of business development to go in-house at Jason Wu. Effective Dec.15, Fahey will be Wu’s vice president of communications, marketing and business development, a new role. Fahey and Wu aren’t strangers — she has been handling Wu’s public relations efforts at CM Media for two years. In her new role, “I will be assisting Jason [Wu] in virtually all phases of his business including public and media relations, as well as global marketing and business development,” Fahey said. Fahey had joined CM Media in 2006 with the mission to bring in emerging talents. Prior to this, she had held senior public relations posts at Cartier and Chanel.
— Marc Karimzadeh
HOUSE SWAP: She’s trading in her white lab coat for armadillo shoes. Alexander McQueen has named Samantha Garrett to the post of communications director, effective Jan. 6. Since 2005, Garrett managed international press and public relations for Maison Martin Margiela. Her résumé also includes stints at the p.r. agencies KCD and Totem. At McQueen, Garrett takes over from Janet Fischgrund, who held the title of p.r. consultant.
— Miles Socha