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The Teen A-Team

Blogger Tavi Gevinson and and Sassy founder Jane Pratt are teaming up to create a teen magazine.

Don’t write off blogger Tavi Gevinson as merely last year’s fashion fad just yet. She and Sassy founder Jane Pratt are teaming up to create a teen magazine. Gevinson’s adoration of the defunct but groundbreaking Sassy is well known, since she blogs about it constantly; Pratt got wind of it and e-mailed Gevinson, and they have met several times since, according to a blog post Friday by Gevinson.

Since the world has changed somewhat since Sassy bowed in 1988, the new effort won’t try to re-create Sassy but it will, in Gevinson’s words, “use Sassy as a point of reference for the whole teen-magazine-that-doesn’t-suck thing.” In proper Web 2.0 fashion, the publication will have a “‘for the people, by the people’ kinda vibe.”

This story first appeared in the November 15, 2010 issue of WWD.  Subscribe Today.

A name has not yet been decided; there will be a Web site and three print issues a year.

“We hope to have the masthead finalized by the end of November,” said Gevinson in an e-mail. The Web site will launch this spring, followed by the first print issue in fall 2011.

Pratt hosts a talk show called Jane Radio on Sirius XM Radio, and in July put up a Web page at promising a new publishing venture set to make its debut “in the fall.”

This is not the same project, said Gevinson.

Anyone interested in contributing to the teen mag can e-mail Gevinson with ideas. “We want to find the best possible group of people for this project, and a wide range of ages, styles, etc.,” she blogged.

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