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TOMMY’S FAIRWAY: Tommy Hilfiger is elevating its golf game. The company has signed a sponsorship deal with the Golf Club at Chelsea Piers in New York. The arrangement, which runs through December 2013, includes prime advertising placement for the spring 2012 golf campaign featuring Keegan Bradley, Hilfiger’s golf ambassador and the 2011 PGA Championship winner. Ads will run from the West Side Highway to the tip of the 200-yard fairway, including entrance signage, parking garage banners, tee divider patches, tower banners, point of sale graphics and elevator doorwraps.
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“The Golf Club at Chelsea Piers is an iconic spot for New York golfers and a great location to showcase the golf collection,” said Tommy Hilfiger. Officials at Hilfiger, wholly owned by PVH Corp., declined to reveal the cost of the sponsorship.
This story first appeared in the May 30, 2012 issue of WWD. Subscribe Today.
Golf Club staff, including 12 golf professionals, will be outfitted in Hilfiger Golf men’s and women’s apparel. Merchandise from the collections will also be sold in the New York Golf Center pro shop at Chelsea Piers. Hilfiger Golf was relaunched in North America last year in a licensing deal with Fletcher Leisure Group.