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T+L’S NOVOGROD TO GET SOME R+R: It’s the end of an era for Travel + Leisure.
Nancy Novogrod, editor in chief of the Time Inc.-owned travel glossy, told her staff Thursday that she will retire.
This story first appeared in the July 11, 2014 issue of WWD. Subscribe Today.
Novogrod, who helmed the travel magazine for 21 years, will help conduct the search for her successor, and remain at the magazine until the new editor is named.
“I’m looking for someone who obviously has a strong understanding of digital and print, someone who has a vision and loves to travel and someone with a strong style sense,” Novogrod told WWD.
Along with Time Inc. executive vice president and chief content officer Norman Pearlstine and executive vice president Evelyn Webster, Novogrod said she will search for an editor who can “create a new future” for the magazine, which will include executing strategies to allow print to “thrive in the digital age.”
This will include building new businesses around the T+L brand, she said, and growing its social media and digital presence.
That appears to be the broader strategy for Time Inc., which itself is in a period of transition. In June, the company went public, and is in the process of evaluating the business. When asked whether her departure had anything to do with that streamlining process, Novogrod said it was “unrelated.”
“I think Time Inc. feels disappointed that I won’t oversee T+L. I love change,” she said. “Retiring has been on my mind for around three years off and on, but I loved my job so much and I love to travel.”
Novogrod’s next chapter will include writing a book — one that is unrelated to travel — about powerful women. She will also continue to travel for her own leisure and explore other interests in the arts.
“I’ll see where life leads,” she said, explaining that while she won’t return to the industry as an editor, she would entertain the idea of consulting. “T+L has a great future. It felt like it was a good moment [to retire] now. The magazine is on a very solid footing.”
According to the Media Industry Newsletter, as of July, T+L’s advertising pages totaled 534, constituting a 3 percent rise over last year. In 2013, T+L’s total paid and verified circulation slid 1.3 percent to 973,447, but single-copy sales grew 15.1 percent to 29,478 over the prior year, the Alliance for Audited Media said.