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This is Spears’ second cover for V — the first was in 2011 — and it also marks a reunion of sorts between the pop star and writer John Norris, who first interviewed her for MTV in 1999. The singer is currently in the second year of her Las Vegas residency and she is finishing her ninth studio album.
“When looking for cover-worthy subjects for our 100th issue, we had to ask ourselves: Who do pop stars and musicians — who have become an integral part of what V represents — look up to and admire?” said editor Stephen Gan about the choice of Spears. “There was only one answer: Britney….[W]ho in our world did not grow up listening to her music? Plus, she’s spent some time out of the ether, which makes her reappearance all the more fun and surprising. Mario Testino’s pictures say it all: she’s in great shape, and about to hit us with new music any day now.”
The 100th issue of the bimonthly glossy, which goes on sale March 8, is a double issue. The first volume of the magazine is a mini-retrospective, and the second represents the best of spring fashion. Contributors to the retrospective include Carine Roitfeld, Hedi Slimane, Jean-Paul Goude, Bruce Weber, Lady Gaga, Nicola Formichetti, Mert & Marcus, Nick Knight, Karl Lagerfeld, Mario Sorrenti, Steven Klein and Terry Richardson.
As to whether he believes fashion magazines are as relevant in print as they once were, Gan said, “This issue perfectly illustrates my belief that magazines are to become more beautiful and precious, and will hopefully end up as collector’s items…juxtaposed with the equally integral fast pace of the Internet, the print issue continues to be the crucial core, and the conversation-starter of what a magazine is trying to say.”
He offered that V has extended its reach beyond fashion to the pop culture community, particularly in digital. This includes highlighting the works of musicians on its Web site for a fashion-focused audience.
“That’s what is so crucial about a magazine’s online presence: it extends our reach, and the reach of those that we wish to support,” Gan concluded.