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VALUE QUOTIENT: A slew of luxury brands have risen up the rankings on brand consultancy Interbrand’s Best Global Brands list for 2012. The highest-ranking luxury label this year is Louis Vuitton, which ranks 17th in the list of 100 most valuable brands, with a brand value estimated by Interbrand to be $23.58 billion, up 2 percent from the previous year. Coca-Cola was the highest-ranked brand, at $77.84 billion, followed by Apple at $76.57 billion.
Interbrand bases a brand’s value on a number of factors: the financial performance of the brand’s products or services, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.
This story first appeared in the October 3, 2012 issue of WWD. Subscribe Today.
Other luxury brands on the list — which all saw their values increase over the year — include Gucci, with a brand value of $9.45 billion; Hermès at $6.18 billion; Cartier at $5.49 billion; Tiffany & Co at $5.26 billion, and Burberry at $4.34 billion. Prada and Ralph Lauren — which Interbrand classes as an apparel brand — made their way back onto this year’s list after an absence in 2011, with respective brand values of $4.27 billion and $4.04 billion. Other apparel brands that made the ranking include H&M, with a value of $16.57 billion; Nike, classed as a sporting goods brand and valued at $15.13 billion; Zara, with a value of $9.59 billion, and Gap, valued at $3.73 billion. L’Oréal was ranked 42nd and valued at $8.82 billion, while brands that dropped off this year’s list included Nivea and Armani.
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