Just in time for the release of Apple’s Newsstand section for iOS 5, Condé Nast revealed plans to launch Vogue, Bon Appétit and Condé Nast Traveler. “If you were in the mood to browse the app store for a magazine, it was impossible to do before,” said Monica Ray, executive vice president of consumer marketing. “Now there is a dedicated aisle and everyone knows where to go.” With Newsstand, Apple will continue to handle the transaction and the revenue share will stay the same, with about 70 percent going to Condé Nast and 30 percent to Apple. She declined to predict how much the subscription business could grow now that Newsstand has launched. “We have great hopes it will be a very robust business.” Vogue, Bon Appétit and Condé Nast Traveler will launch sometime before early 2012.
October 13, 2011