Louis Vuitton Heads to Iceland for Men’s Ads

Actor Matthias Schoenaerts returns for his second campaign.

COLD FRONT: Belgian actor Matthias Schoenaerts is doing an encore for Louis Vuitton and will front its fall-winter 2014 men’s campaign.

The Belgian actor and Kim Jones, men’s studio and style director at Vuitton, travelled to Iceland for the shoot, with Peter Lindbergh the lens man this time. A travel pro, Jones posted some images on his Instagram account of the rugged and frosty island nation.

This story first appeared in the April 21, 2014 issue of WWD.  Subscribe Today.