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Louis Vuitton Taps Matthias Schoenaerts for Ads

The “Rust and Bone” star was photographed in Arizona for spring-summer men’s wear campaign.

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GETTING OUTSIDE: Louis Vuitton tapped “Rust and Bone” star Matthias Schoenaerts for its spring-summer men’s campaign, breaking in a range of February titles starting Jan. 15.


The Belgian actor, who will soon be seen opposite Michelle Williams in “Suite Française” traveled to the Glen Canyon dam in Arizona for the shoot, dovetailing with the American road trip theme of the collection by Kim Jones, men’s studio and style director.


Photographer Mikael Jansson shot the ads, a first for Vuitton, which is slated to show its fall-winter collection in Paris on Jan. 16.

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