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WATER BABIES: Mulberry has taken a plunge into pastel seas for its spring ad campaign, which was shot by Tim Walker and art directed by Ronnie Cooke Newhouse. The campaign has a surreal feel, with the model Meghan Collison posed among giant bubbles and against an underwater seascape of soft pink and baby blue rocks and coral. The campaign was shot at Copped Hall, a derelict Georgian mansion outside London, and will break in the February issues of Vogue, Elle and Harper’s Bazaar in the U.K., and Vogue in the U.S.
“This season I wanted to focus on the girl as part of the landscape, rather than a character within it,” said Walker. “Thus the pictures of Meghan Collison become more like portraits. She was…able to hold your gaze, but almost otherworldly, she inhabits a dreamscape.”
This story first appeared in the January 3, 2013 issue of WWD. Subscribe Today.
Cooke Newhouse, of House + Holme, said: “Mulberry campaigns always tell a fantastical story. The campaign is located in a kind of lunar landscape below the sea…in a world that almost exists but may be more of a beautiful dream.”