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Carolina Herrera Unveils Spring Campaign

The designer tapped stylist Giovanna Battaglia, who did the honors for her September show.

Carolina Herrera's spring campaign has an optical illusion.

WHERE ART THOU?: Carolina Herrera’s spring ad campaign shows a sleight of hand, thanks to photographer Nathaniel Goldberg. Model Jacquelyn Jablonski is pictured in an orange gown leaning on what appears to be a bright yellow sculpture, but that piece was actually a post-production illustration. The mirrored stacked cubed piece next to the canary-colored one is actually real. Toying with the concept of trompe l’oeil, Goldberg created a surreal composition without detracting from the main attraction — Jablonski.

The designer tapped stylist Giovanna Battaglia (who did the honors for her September show). The L’Uomo Vogue editor and W contributing editor knows all about the art scene, but she didn’t call in any favors from her art dealer boyfriend, Vladimir Restoin Roitfeld. Modernistic as it is, the campaign was shot in a New York photography studio. Hairstylist Shon and makeup artist Gucci Westman were also on set to help make sure Jablonski looked picture-perfect for the ads, which will break in select fashion and lifestyle mags next month.”

RELATED STORY: Carolina Herrera RTW Spring 2013 >>

This story first appeared in the January 9, 2013 issue of WWD.  Subscribe Today.

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