WHOOPS, NOT SO FAST: After a media blitz promoting a mid-August launch, Clad, the new men’s e-commerce and style site, owned by J.C. Penney Co. Inc.’s Growth Brands Division, has not yet gotten off the ground. However, the plan is to now launch on Wednesday.
Esquire, which is partnering in Clad, produced a mini-magazine, called the Clad Report, in its September issue to promote the site, but customers who attempt to access cladmen.com to buy some of the products featured find only a video of a sexy blonde woman, and an offer to receive $50 off the first purchase of $150. An attempt to click on the Clad Report part of the site finds a screen that reads: “Whoa, you’re too fast for us. Cladmen.com isn’t quite ready yet.” That screen is offering 20 percent off any one item featured in the September issue of the mini-magazine.
This story first appeared in the November 4, 2011 issue of WWD. Subscribe Today.
A spokesperson for Clad said: “Our goal at Clad is to launch a site that gives consumers the best possible experience from Day One. It’s customary for online brands being built from the ground up — especially those with new, innovative technology — to experience some minor delays at the outset. We are excited to launch Clad on Nov. 9 and feel confident that it will be a success.”
The site launch will be promoted through a marketing campaign, Own It, and a New York launch event, the spokesperson added.