Madonna Taps Georgia May Jagger for Material Girl Line

The 20-year-old daughter of Mick Jagger and Jerry Hall will appear in a back-to-school campaign for the brand.

WHO’S THAT GIRL: Madonna has tapped rock ’n’ roll progeny Georgia May Jagger as the newest face of her Material Girl juniors line, which is going global this summer. Jagger, the 20-year-old daughter of Mick Jagger and Jerry Hall, will appear in a back-to-school campaign for the brand. The line is carried exclusively at Macy’s in the U.S., The Bay in Canada and is set to launch in Europe and Australia this summer. Material Girl is part of the MG Icon joint venture between Madonna and Iconix Brand Group Inc., which said details on the European and Australian distribution will be available at the end of June.

“To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing,” said Jagger, in a nod to Lourdes Leon, Madonna’s daughter, who is closely involved in designing and marketing the brand.

This story first appeared in the May 23, 2012 issue of WWD.  Subscribe Today.

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Jagger is on an advertising tear, shooting her fourth campaign for Hudson Jeans this week in Paris, which will feature a cabaret theme. Jagger’s also starring in Rimmel London cosmetics commercials on television and in the new “Fashion Targets Breast Cancer” public service campaign in the U.K.

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