Winona Ryder in the Rag & Bone fall ad campaign.

WINONA FOREVER:.…Or at least until fall. Winona Ryder is the face of Rag & Bone’s fall campaign, chosen for her “beautiful, timeless quality,” said Marcus Wainwright, managing partner of Rag & Bone. “To us, Winona Ryder is a bona-fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star.”

Glen Luchford shot Ryder — and actor Michael Pitt, for the men’s campaign — in Coney Island, N.Y. The campaigns will run in international editions of Vogue and GQ, as well as in issues of WSJ. Magazine, Vanity Fair, Interview, Lui and Gentlewoman.

This story first appeared in the July 1, 2014 issue of WWD.  Subscribe Today.

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