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Marketing

Accessories News

Marketing

Galore Media’s Gen Z World

The media company has its finger on the pulse of what’s hot among the next generation of mobile-savvy, Snapchat-first trendsetters.

J.C. Penney was the number-one free-standing insert for June.

Amazon Grabs Top ABX Ad Ranking Spot for Television Campaigns in June

For June, Amazon, Sam’s Club and J.C. Penney Co. Inc. garnered top positions in rankings of “effectiveness” as measured by the ABX Advertising Benchmark Index.

SamyRoad

SamyRoad Launches in the U.S.

The influencer sourcing tool, which was founded in 2013 in Madrid, has opened a New York office and is going after the U.S. market.

American Apparel

American Apparel Takes Up Voting in Latest Campaign

The company’s going back to its roots — sort of — with a social media initiative aimed at rallying Millennials around the upcoming election.

Vans U.S. Open of Surfing

Vans Inks Deal to Extend Name Sponsorship of U.S. Open of Surfing

The footwear company’s deal keeps the annual event name the Vans U.S. Open of Surfing through 2018.

Maje

Maje Taps Langley Hemingway Fox, Bloggers in Digital Marketing Campaign

The Parisian brand is in the midst of hosting a road trip with influencers, riding on buzz leading up to the Coachella music festival.

Street style On the grounds of Frieze London.

WME/IMG and Frieze Forge Strategic Partnership

The two organizations will work together to expand the resources and expertise available to Frieze’s clients through events, media and technology.

Forever 21 Tumblr

Forever 21 Launches #F21xMusic on Brand’s First Dedicated Tumblr Account

The Forever 21 Tumblr is a mix of music and fashion.

The NYFW The Shows logo

WME/IMG Gets $250 Million Investment From SoftBank Group

The investment will be used to advance its global growth strategy through new investments, acquisitions and joint ventures.