Marketing

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Marketing

American Apparel

American Apparel Takes Up Voting in Latest Campaign

The company’s going back to its roots — sort of — with a social media initiative aimed at rallying Millennials around the upcoming election.

Vans U.S. Open of Surfing

Vans Inks Deal to Extend Name Sponsorship of U.S. Open of Surfing

The footwear company’s deal keeps the annual event name the Vans U.S. Open of Surfing through 2018.

Maje

Maje Taps Langley Hemingway Fox, Bloggers in Digital Marketing Campaign

The Parisian brand is in the midst of hosting a road trip with influencers, riding on buzz leading up to the Coachella music festival.

Street style On the grounds of Frieze London.

WME/IMG and Frieze Forge Strategic Partnership

The two organizations will work together to expand the resources and expertise available to Frieze’s clients through events, media and technology.

Forever 21 Tumblr

Forever 21 Launches #F21xMusic on Brand’s First Dedicated Tumblr Account

The Forever 21 Tumblr is a mix of music and fashion.

The NYFW The Shows logo

WME/IMG Gets $250 Million Investment From SoftBank Group

The investment will be used to advance its global growth strategy through new investments, acquisitions and joint ventures.

Justin Bieber in Calvin Klein's spring ad campaign.

Justin Bieber’s ‘Purpose’ World Tour Partners With Calvin Klein

The Calvin Klein brand will be highlighted in a variety of key segments at each concert, including video footage from Bieber’s appearance in the spring 2016 Calvin Klein global ad campaign. .

The DKNY spring 2016 ad campaign.

Hector Muelas Resigns From Donna Karan International

Muelas was charged with all areas of DKI’s brand image, marketing and creative services, as well as digital platforms and e-commerce.

Former Relativity, Myspace Exec on Fashion’s Future in the Digital Age

Roger Mincheff and his start-up Big Boots wants to work with fashion brands and others to help blur the lines between content and marketing.