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Retail

A&F Finds 'Growing Up' Tough Now that Sex No Longer Sells

Abercrombie is aging its models to show it is no longer a "teen" brand; company reported a Q2 loss.

clock August 30, 2016Vicki M. Young

Media

Barbie Becomes Paid Social Media Influencer

Through her Instagram account, Barbie “produces” sponsored content.

clock 20hMaghan McDowell

Fashion

Costume Institute's Next Subject Said to Be Rei Kawakubo

The exhibit next spring would be only the second the Met has devoted to a living designer.

clock 20hWWD Staff

Marketing

Simone Manuel at the Rio 2016 Olympic Games

Marketing

Which 2016 Rio Olympic Athletes Could Win Fashion and Beauty Deals?

Simone Biles, Aly Raisman, Katie Ledecky and Simone Manuel are some gold medalists who also could win fashion and beauty endorsements.

clock August 18, 2016Khanh T.L. Tran and Rachel Brown

A look from Juun.J's fall campaign.

Marketing

Juun.J Fall Ads Feature K-Pop Stars G-Dragon, Taeyang

The K-Pop stars are muses of the Korean designer.

clock August 9, 2016Jean E. Palmieri

Kobe Bryant Variety and Sports Illustrated Sports & Entertainment Summit

Marketing

Future of Sports Marketing: Authenticity, Community and Personalities Like Kobe Bryant

At Variety and Sports Illustrated’s summit, marketers discuss successful strategies, including ones based on personalities like Kobe Bryant. Nearly all the tips can apply to the fashion industry.

clock July 15, 2016Khanh T.L. Tran

Marketing

Galore Media’s Gen Z World

The media company has its finger on the pulse of what’s hot among the next generation of mobile-savvy, Snapchat-first trendsetters.

clock July 11, 2016Kari Hamanaka

J.C. Penney was the number-one free-standing insert for June.

Marketing

Amazon Grabs Top ABX Ad Ranking Spot for Television Campaigns in June

For June, Amazon, Sam’s Club and J.C. Penney Co. Inc. garnered top positions in rankings of “effectiveness” as measured by the ABX Advertising Benchmark Index.

clock July 11, 2016Arthur Zaczkiewicz

SamyRoad

Marketing

SamyRoad Launches in the U.S.

The influencer sourcing tool, which was founded in 2013 in Madrid, has opened a New York office and is going after the U.S. market.

clock May 16, 2016Aria Hughes

American Apparel

Marketing

American Apparel Takes Up Voting in Latest Campaign

The company’s going back to its roots — sort of — with a social media initiative aimed at rallying Millennials around the upcoming election.

clock April 21, 2016Kari Hamanaka

Vans U.S. Open of Surfing

Marketing

Vans Inks Deal to Extend Name Sponsorship of U.S. Open of Surfing

The footwear company’s deal keeps the annual event name the Vans U.S. Open of Surfing through 2018.

clock April 19, 2016Kari Hamanaka

Maje

Marketing

Maje Taps Langley Hemingway Fox, Bloggers in Digital Marketing Campaign

The Parisian brand is in the midst of hosting a road trip with influencers, riding on buzz leading up to the Coachella music festival.

clock April 15, 2016Kari Hamanaka

Street style On the grounds of Frieze London.

Marketing

WME/IMG and Frieze Forge Strategic Partnership

The two organizations will work together to expand the resources and expertise available to Frieze’s clients through events, media and technology.

clock April 14, 2016Lisa Lockwood

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Topshop Unique

Fashion

Topshop Latest to Join Runway-to-Retail Move

clock 20hLorelei Marfil

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