Marketing

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Marketing

Aliza Licht

Licht Leaves DKNY

She will pursue opportunities related to her book, “Leave Your Mark,” and has started a newsletter.

NBC Five Star Video

Jimmy Butler, Zach LaVine and More Players Review NBAStore.com Merchandise

The NBA will release a series of videos that feature players lending “five star reviews” to products that can be purchased on NBAStore.com.

Kendall Jenner's D'Marie analytics profile

D’Marie’s Analytics Tool Pins Valuations to Social Media Portfolios

The firm’s technology aims to answer the question of how to determine pay for social media stars by using an algorithm.

"Tweener" shirts from Johnny-O

Johnnie-O Launching Digital Campaign for Tweener Shirt

A new film will be featured on the label’s social media channels on Tuesday.

Toby Cole, Emme’s Daughter, Signed to IMG

Toby’s first shoot will be for Teen Vogue.

Vaibhav Vohra

Marketing to Individual Consumers Is Key to Success

Finding a way to gauge consumer interest can be the effective means to marketing.

The Simon Said website.

Simon Ups the Volume on Its Brand Message

The Simon Property Group, seeking to build its brand message and drive greater traffic to its shopping centers, will on Tuesday launch a Web site called Simon Said.

Aliza Licht

Aliza Licht, DKNY PR Girl, to Exit in the Fall

The senior vice president of global communications will pursue opportunities related to her new book.

Nicole Esposito Leaving Full Picture to Launch White Spark

The public relations executive is venturing out on her own with White Spark, a development and marketing agency.