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NEW YORK — Brooks Brothers is proud to be American and it’s touting it this fall in its store windows and print advertising.
This story first appeared in the August 26, 2009 issue of WWD. Subscribe Today.
In a campaign entitled Makers & Merchants, the 191-year-old retailer is shining a spotlight on iconic merchandise pieces that have been made in the U.S., including tailored clothing from its recently acquired Southwick factory in Massachusetts, dress shirts from North Carolina and ties from New York.
All apparel produced in these factories will feature a newly designed Makers & Merchants label, and the company has collaborated with Departures magazine on a publication celebrating Brooks Bros.’ history. In addition to the retailer’s presidential associations, which have spanned from Abraham Lincoln to Barack Obama, the 52-page magazine will highlight Makers & Merchants-labeled products in its editorial.
“Our Makers & Merchants products further emphasize our passion for American-made craftsmanship,” said Claudio Del Vecchio, chairman and chief executive officer of Brooks Bros.
The magazine will be polybagged with the September issue of Departures and will also be distributed to Brooks Bros.’ retail and online customers. It was produced in collaboration with Departures’ luxury advisor, Bob Beauchamp, and art director, Paul Morris, and features writing by Jack Forster.
Also in September, Makers & Merchants merchandise will be showcased in the company’s store windows throughout the country.