WWD.com/globe-news/lifestyle/callaway-golf-running-facebook-contest-3201799/
government-trade
government-trade

Callaway Golf Running Facebook Contest

Callaway Golf Co. will run an interactive poll to let the public choose what golfer Alvaro Quiros wears during the upcoming PGA Championship.

Callaway Golf Co. will run an interactive poll on its Facebook page to let the public choose what golfer Alvaro Quiros wears during the upcoming PGA Championship. The tournament will be held Aug. 12-15 at Whistling Straits in Kohler, Wisc.

On the Facebook page, Quiros is dressed in eight different outfits from the spring 2011 line. For the next week, fans are invited to vote for their favorite. The four looks receiving the most votes will be worn by the golfer during the tournament.

Quiros, a professional since 2004, has won four titles on the PGA European Tour. In May, he won the 2010 Open de Espana in his native Spain. He’s ranked as the longest hitter on the European tour and has led the group in average driving distance for the past three years. In 2009, his average tee shot was 314 yards.

Callaway apparel is produced under license by Perry Ellis International.