Paris Hilton’s one-month stint in jail earlier this year apparently has not dimmed her salability. An estimated 500 people showed up at Macy’s at Roosevelt Field Mall in Garden City, N.Y., on Tuesday, when Hilton made an appearance promoting the launch of her new Moulin Rouge-inspired fragrance Can Can Paris Hilton. Over the course of three hours, about 200 bottles were sold, adding up to roughly $25,000 in retail sales, according to sources.
This story first appeared in the November 16, 2007 issue of WWD. Subscribe Today.
The fragrance has even inspired some men to propose to Hilton. “They bring in rings and ask me if I’ll marry them,” joked Hilton.
Hilton will be making a total of five in-store appearances at Macy’s. According to Neil Katz, chairman and chief executive officer of Parlux Fragrance Inc., Hilton’s overall fragrance business is up about 30 percent over the course of the last month and a half.
“This is the first time I got to do this kind of themed campaign, and it was a lot of fun to play with the Parisian theme since it’s flirty and sexy,” said Hilton during a telephone interview.
For her next themed fragrance, Hilton wants to do something that incorporates wings. “I like that fairy and Tinkerbell idea since that’s what perfume is all about.”
Hilton recently unveiled a jeans and apparel line and plans to launch shoes soon. She also has two movies coming out in the new year — “The Hottie and the Nottie,” slated for February release, and “Repo! The Genetic Opera” in March. She’s also hoping to get back in the studio next year to work on a new album.