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LONDON — Editor of British Vogue Alexandra Shulman has launched a lesson for school children that is intended to give them an insight into the process that goes into creating magazine editorials.
“As Editor of Vogue, I am frequently asked about the influence and messages the images in the magazine send to our readers aboutbody image,” said Shulman. “Our mission in Vogue’s fashion pictures is to inspire and entertain while showing the clothes created by many highly talented designers. They are created with this intention in mind, not to represent reality. The problem, if there is a problem, comes when people judge themselves and their appearance against the models they see on the pages of a magazine and then feel that in some way they fall short.”
The lesson includes a short film, “It’s A Look,” which features interviews with Vogue’s fashion director Lucinda Chambers, fashion bookings editor Rosie Vogel and creative director Jaime Perlman, as well asfashion photographer Josh Olins, make-up artist Sally Branka and model Drake Burnette, who explain the complex process of creating a fashion image. The film, which also features behind-the-scenes footage of a photoshoot that appeared in the July 2013 issue of the magazine, is introduced by Shulman and narrated by British model Jade Parfit.
This is part of the ongoing Health Initiative launched by the international editors of Vogue in May last year. “I decided it might be helpful to show what goes into the creation of a Vogue fashion picture, as a way of illustrating the skill and artifice that makes the final product,” explained Shulman. “We have made a small film for schoolchildren, which shows the colossal amount of work and the many people involved in a fashion shoot, in the hope that this might be interesting and help pupils gain a better understanding.”
The launch of “It’s A Look,” which will be supplied with a lesson plan and teachers’ notes, coincides with the beginning of the new academic year in the U.K. It is expected that the lesson will sit within the Personal Wellbeing curriculum for high school students 15-16 years old, however Vogue says it has received interest from teachers of other age groups too.