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Just after 11 p.m. Sunday night, Web sites such as nytimes.com and time.com experienced a major spike in traffic following the news that Osama bin Laden had been killed. The news was first reported on Twitter, confirmed by the White House and, ever since, news sites have shown no signs of slowing down. On Tuesday afternoon, the Internet buzz continued as new reports were posted and many awaited the release of a bloody picture of bin Laden’s body. Here, a look some key statistics for news organizations over the last few days. Web figures represent the period between Sunday night through Tuesday afternoon:
The New York Times:
• On Sunday from 10 p.m. to 11:59 p.m., page views on nytimes.com were up 62 percent compared to the same time period over the past four Sundays.
This story first appeared in the May 4, 2011 issue of WWD. Subscribe Today.
• For the full day Monday (12 a.m. to 11:59 p.m.), page views were up 40 percent versus the average of the past four Mondays.
• The newspaper printed 250,000 extra copies for Tuesday and 165,000 extra copies on Monday for newsstand only.
The Wall Street Journal:
• On Sunday night during the 11 p.m. hour, visitors to wsj.com increased 81 percent over prior weeks and page views increased 125 percent.
• Clicks on links tweeted by @WSJ on Tuesday were up 276 percent from the average over the previous four Mondays.
• There was record traffic for News Hub live video. Wsj.com also did about five hours of live video on Monday.
The Washington Post:
• Washingtonpost.com doesn’t break out its daily numbers, but a spokeswoman said the site recorded record traffic Monday afternoon to Tuesday afternoon on the Web, mobile, iPad, video and galleries.
• The Post printed about 70,000 extra copies on Monday, which is double its normal single copy run (not including home subscribers).
• Page views on Monday were up 290 percent from the daily average of the prior four weeks and daily unique visitors increased by 192 percent above the average from the same time period.
• It was time.com’s second highest day ever for daily unique visitors and its third best day ever for page views. On Tuesday, the site was running ahead of the previous day’s pace for both unique visitors and page views.
• Between Sunday evening when news broke about bin Laden’s death through 1 p.m. on Monday, cnn.com generated 88 million global page views, a 217 percent gain over the prior four-week average for the same time period (10 p.m.-1 p.m., Sunday to Monday).
• CNN had 13.8 million global video views (live and VOD) on cnn.com, a 725 percent gain over the prior four-week average.
• On Sunday alone, cnn.com had 2.6 million live video views, up more than 100 times the usual levels due, in large part, to news of bin Laden’s death.
• Monday was among the top 10 biggest days in cnn.com’s history. On May 2, cnn.com generated 125 million global page views, which was the sixth highest day on record and 127 percent over the prior four-week average.
• There were 17.9 million video views globally on Monday, which represented the fifth highest in cnn.com’s history.