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DVF and Net-a-porter link with Google as wearable tech hits adolescence and tries to find its place. Read more on the growing category and what else is new in the world of technology.
DVF, NET-A-PORTER TEAM WITH GOOGLE: Diane von Furstenberg and its eyewear licensee Marchon created a series of frames to accommodate Google Glass. DVF Made for Glass — which contains an optical frame available in five colors, as well as two sunglass silhouettes in four colorways — will go on sale at google.com/glass and Net-a-porter.com on June 23.
WEARABLE TECH HITS ADOLESCENCE: For every cool new idea that promises to revolutionize what we wear (dresses made by 3-D printers, fitness and health trackers), there’s an example of the sort of awkwardness — in form, function or price — that makes it clear wearables at large are not ready for prime time.
E-PITTI LINKS WITH FASHION TECHNOLOGY ACCELERATOR: E-Pitti, the portal of Florence-based trade producer Pitti Immagine, has signed a partnership agreement with Fashion Technology Accelerator. The consulting firm has offices in Silicon Valley, Milan and Seoul and offers a business accelerator program to start up companies.
BRITT ABOUTALEB NAMED MANAGING EDITOR AT YAHOO BEAUTY: Bobbi Brown, editor in chief of Yahoo Beauty, has made her first big hire, poaching Britt Aboutaleb from Allure.
WIRED LAUNCHING DESIGN ISSUE WITH TWO-DAY RETREAT: Wired editor in chief Scott Dadich has found yet another way to fete the intersection between design and culture. The magazine will launch its October Design Issue with a two-day retreat, called Wired By Design, which will be held in Marin County, Calif., on Sept. 29.
YAHOO’S LEA SOSIN HEADING TO HEARST: Lee Sosin, former vice president of strategy solutions for Yahoo, will join Hearst Magazines Digital Media as senior vice president.
TIME INC. ACQUIRES COZI INC.: Time Inc. is betting on digital with the acquisition of Cozi Inc., a Seattle-based technology firm.