THE FINAL SCORE CARD: There weren’t too many success stories in 2002 ad-page results, although a few fashion and lifestyle magazines managed to eke out gains. Allure, which ran 1,193.9 ad pages for the year, was up 3.2 percent, Marie Claire, with 1,627.6 ad pages, inched up 0.9 percent, In Style, with 3,024.1 ad pages, managed a 0.1 percent gain and Vanity Fair, with 1,966.4 ad pages, was up 1.6 percent, according to the latest results released from Media Industry Newsletter.
This story first appeared in the November 19, 2002 issue of WWD. Subscribe Today.
Lucky, while still in growth mode, leaped 37.9 percent and carried 1,010.9 ad pages in 2002, according to MIN.
Those magazines whose ad pages declined this year were Vogue, off 8.3 percent to 2,893.2; W, which was off 11.5 percent to 1,882.2; Elle, which dropped 18.4 percent to 1,561.2, and Harper’s Bazaar, which fell 12.6 percent to 1,435.8. In addition, Cosmo, which carried 1,855.3 ad pages, was off 5.6 percent; Glamour, with 1,538 ad pages, declined 2.1 percent, and Jane, with 843.2 ad pages, fell 6.4 percent, according to MIN.
In the teen category, ad-page leader Cosmogirl, carrying 1,855.3 ad pages, jumped 19.6 percent in 2002; YM, with 985.2 ad pages (including an extra issue) jumped 29.2 percent in ad pages for the year, and Seventeen, with 1,317.5 ad pages, was off 1.4 percent, according to MIN.
THE HARRY POTTER CONNECTION: Who said synergy isn’t in overdrive at AOL Time Warner? Only last week, the conglomerate invited the media to attend a screening of its Warner Bros. division’s newest movie, “Harry Potter and the Chamber of Secrets.” This week, its other property, Entertainment Weekly, proclaims on its cover, “Harry’s Back. And the New Movie’s Better.” Of course, some critics disagreed — but there’s nothing like a little bit of good pr from your sibling to help ease your troubled times.
VUITTON REUNION: Louis Vuitton will reunite with model Eva Herzigova and photographic duo Mert Alas and Marcus Piggott for its spring 2003 campaign. Shooting commenced recently in London, with Vuitton creative director Marc Jacobs attending the first sessions. This is the third time Vuitton has worked with Alas and Piggott, who have worked fairy-tale and Alfred Hitchcock themes in recent seasons.
— Miles Socha
WIRED FOR KOOL: Could architect Rem Koolhaus, a freewheeling consultant to Condé Nast Publications, be giving his input to Wired magazine? “He is working on a project with Wired,” confirmed a Condé Nast spokeswoman, who declined to give details of the nature of the project. It’s tentatively slated for late spring.
Koolhaus is perhaps best known in fashion circles for designing Prada’s flagship boutique in SoHo.
MILLER ELEVATED AT CNP: Laura Miller has been named executive director of corporate communications at Condé Nast, a new post. She had been director of corporate magazine publicity. In her new role, she will be responsible for communications, as well as corporate magazine publicity, reporting to Maurie Perl, senior vice president of corporate communications.
As reported, Robert Pini resigned his post as director of corporate communications at Condé Nast to pursue other interests.
NO MORE TIME: Tyler Brulé has taken full control of Wink Media, which will be rebranded as Winkreative and operate as a subsidiary of Brulé’s Zurich-based company, Winkorp AG. Founded by Brulé in 1998, Wink is a creative firm with clients including Swiss International Air Lines, Puma, Selfridges and R.J. Reynolds. Until now, it was controlled by Time Inc., which publishes Brulé’s other brainchild Wallpaper. “With Winkreative we will now be focusing our interests on developing new concepts for the hotel, finance and automotive sectors,” said Brulé, who will continue to hold the title of ceo and divide his time between London and Zurich.
— Samantha Conti
LIBERTY PRINT: In the mid-Sixties, Cacharel founder Jean Bousquet launched his house with zippy Liberty-print dresses. Now, almost four decades later, Cacharel’s prints are being celebrated with a new edition. The Paris- and New York–based publishing house Editions Assouline earlier this month launched an 80-page book in Paris dedicated to Cacharel’s famous Liberty prints, entitled “Le Liberty.” Penned by Jeromine Savignon, the French-language book charts the Paris house’s history from the swinging Sixties to the present. It will be translated into English, with distribution in America scheduled for spring.
— Robert Murphy
PR MOVES: Carolina Neri has resigned as international press officer of Gianfranco Ferré, where she coordinated international press coverage and events, as well celebrity dressing. Neri, who is based in Milan, will set up her own consulting firm with various clients, including Ferré on special international projects. It couldn’t be learned at press time who will succeed her. Meanwhile, Tara Ffrench-Mullen has been named international director of public relations at Jimmy Choo, a new post. Ffrench-Mullen will be based in London and report directly to Robert Bensoussan and Tamara Mellon, chief executive and president of Jimmy Choo, respectively. Ffrench-Mullen was formerly PR manager of Gianfranco Ferré’s New York office. Before joining Ferré, she worked for Christian Dior.
— L.L. and S.C.